Why Conversion Problems Start With User Assumptions

Flat illustration showing users navigating a website with decision points, highlighting mismatched assumptions, UX friction, and conversion drop-offs.

When conversions drop, teams usually look for tactical fixes. Change the button color.Rewrite the headline.Add urgency.Run another A/B test. Sometimes results improve. Often they don’t. At Wisegigs, many conversion problems we diagnose do not originate from design flaws or technical errors. They originate from incorrect assumptions about users — how they think, what they need, […]

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