How to Set Up a CRM-Driven Email Automation for WordPress Sites
Email automation only becomes truly powerful when it’s driven by CRM data, not just form submissions or static lists. Many WordPress sites still rely on basic newsletter tools that send the same message to everyone, missing context like user behavior, lifecycle stage, purchase history, or lead quality. A CRM-driven setup connects WordPress activity directly to […]
How to Fix Tracking & Attribution Issues in Paid Media Campaigns (GA4 + UTMs)
Paid media only works when the tracking pipeline works. If GA4 isn’t recording conversions correctly, UTMs are broken, campaigns are misattributed, or your landing pages strip parameters, you can’t optimize ads — and every decision becomes guesswork. Most WordPress sites suffer from accuracy gaps that cause inflated Direct traffic, missing conversions, duplicate events, or incorrect […]
The Essential Tracking Plan for WordPress: Events, Funnels, and KPIs
Illustration showing analytics funnels, event tracking diagrams, dashboards, and GA4/GTM icons arranged in a clean measurement architecture layout. A tracking plan is one of the most important components of a WordPress analytics strategy. Without one, teams end up with fragmented events, inaccurate data, missing conversions, or dashboards that don’t reflect real business performance. A proper […]
On-Page SEO Checklist for WordPress: Clean, Fast & Structured Content
Illustration showing on-page SEO elements: structured content blocks, metadata icons, page speed graphs, and WordPress interface components arranged in a clear layout. On-page SEO is the foundation of search visibility for any WordPress website. While off-page signals like backlinks support authority, your actual rankings start with how well each page is structured, optimized, and technically […]
How to Build High-Converting WordPress Landing Pages (CRO Framework + UX Principles)
Illustration showing a high-performing landing page layout with UX wireframes, call-to-action buttons, analytics graphs, and WordPress interface elements. High-converting landing pages don’t happen by accident. They’re engineered through a deliberate combination of UX clarity, data-driven structure, and a strong value proposition. WordPress gives teams the flexibility to build landing pages quickly, but without a defined […]
CRM Setup Guide for Small Business WordPress Sites
A customer relationship management (CRM) system is one of the strongest growth levers a small business can use. When integrated properly with WordPress, a CRM helps you understand your audience, automate communication, track leads, and convert more customers with less manual work. At Wisegigs, we build CRM systems designed for accuracy, automation, and long-term scalability—so […]
Creative Testing for Paid Media: What Actually Works in 2025
Paid media success in 2025 relies less on guessing and more on structured testing. Platforms like Meta, TikTok, and Google have evolved into AI-driven systems that reward clarity, creative diversity, and clean signal quality. When your testing framework is well-designed, you reduce wasted spend and scale winning ads with confidence. At Wisegigs.eu, we build paid […]
How Wisegigs Builds Reliable Analytics Systems for Client Websites
Modern websites rely on accurate data to grow. Whether you’re running campaigns, optimizing conversions, or improving SEO, your decisions are only as good as the analytics behind them. The problem? Many websites run with broken tracking, duplicated events, missing conversions, or inconsistent reporting across platforms. At Wisegigs, we build analytics systems designed for accuracy, long-term […]
SEO Monitoring Basics: How to Track Traffic & Rankings Correctly
Monitoring your SEO performance is one of the most important habits you can build as a WordPress site owner. Traffic, rankings, and search visibility change constantly — and without consistent monitoring, small issues can turn into major losses in revenue, conversions, and brand awareness. At Wisegigs.eu, we help teams set up reliable SEO tracking systems […]
CRO Fundamentals: Wisegigs Best Practices for Higher Conversions
Improving conversions isn’t only about visuals or catchy copy — it’s about eliminating friction, aligning user intent with experience, and creating a journey that feels effortless. High-performing websites guide visitors toward action through clarity, relevance, and speed. At Wisegigs.eu, we apply CRO and UX methodologies that blend data, usability, psychology, and technical performance to build […]